danny bryan gonzalez

my skintone on the web: #663300

BODY MASS at the Boston CyberArts Gallery
My Skintone on the Web + #663300
Online, no matter how we choose to present ourselves, the machines that host our existences see nothing but pixels in our images and facades. Millions of pixels form together to create Instagram feeds and Facebook albums that have come to define our personal brands, our self-image. Fifty different photos of the artist were taken, and hundreds of pixels sampled and compared. Highlights, shadows, and mid-tones were averaged together. The result is the composite average of my skin as portrayed through the screens we have come to accept as a real depiction of the lives we lead. #663300 is the web-safe hex code for my average skin tone on the web.

When we are reduced to our average representation on social media, when our brand image is taken and analyzed as a whole, there are no longer millions of cells or pixels that create our bodies and understandings. We are remembered by the brand, our average existence on the earth and in cyberspace. But, what does it mean to remove the multitudes of facets responsible for constructing our individual personalities? Together, once again, we homogenize. Averages are always being taken.

DOWNLOAD HERE!! A Stock Person
Hard Nipples
01_30_14 on Instagram

Skin Color Study Research